HGEN

Brand Identity, Brand Guidelines, Logo, Wordmark


I helped craft the brand identity for energy startup HGEN, which is changing the way we harness energy through hydrogen. It was a great honor to get them off the ground with their brand, and to witness the early stage prototypes to now a fully deployed industrial hydrogen gas module.

In the early stages of the process, we wanted to help identify how we wanted the brand to feel, what it stood for, and its ambitions. We looked at the landscape of brands that were pursuing a similar interest: helping humanity through technology. After landing on a cohesive brand canvas, I provided a few Iterations of what HGEN could look like, and eventually created the brand guidelines you now see below.

After the launch of their brand kit, HGEN secured over $5 million in funding from The Gates Foundation.