LOS ANGELES PHILHARMONIC

Graphic Design, Art Direction


I was approached by the LA Phil to help with their initiatives in celebrating their parent brand as a lifestyle brand. They wanted to pursue a type of art direction and graphic design language that spoke to consumers and concert goers to all of the different branches of the LA Phil, including the Los Angeles Philharmonic, the Hollywood Bowl, The Ford Theater, Walt Disney Hall, and The Youth Orchestra of Los Angeles.

Trying to encapsulate all those brands under a singular direction was a challenge. Instead of trying to find something that spoke to all the different venues and orchestras, I tried to capture the spirit of the org through symbolic and artistic design.

The direction the client picked is under NDA. However, below are other Iterations that came out of this process. Be on the lookout for some new merch designs from the LA Phil store soon.